Regional Wine Shows
While capital city shows accept entries from all over the county, the (smaller) regional shows are limited to the wines from their region. For instance the Royal Hobart Wine Show is a national show, while the Tasmanian Wine Show is limited to the Island’s wines. The Royal Adelaide Wine Show is national, while regional wine shows are run in the Barossa Valley, Clare Valley, Adelaide Hills, McLaren Vale and the Limestone Coast, which incorporates Coonawarra. The National Wine Show of Australia only accepts entries that ‘qualify through Australian regional & capital city wine shows, and special purpose competitions’ and is essentially looking for the best of the best.
Special Purpose Shows and Competitions
While the agricultural and regional wine shows are run on a not-for-profit basis, there are a number of commercial wine shows. The Australian & New Zealand Boutique Wine Show, the Sydney International Wine Competition, the National Cool Climate Wine Show, Australian Small Winemakers Show, the Canberra International Riesling Challenge and the Great Australian Shiraz Challenge are just a few of the names out there. All are professionally run, but consumers may be baffled by the difference between a small winemaker and a boutique one.
How important are these competitions for winemakers and vineyards?
While the winning of these awards can create a splash in the media, it is certainly not mandatory for winegrowers to enter into wine shows — and is actually a very costly process in terms of dollars, time and wine for the winemaker. Often small prestige producers with limited stock would rather sell via their cellar door. Large companies and those new to the business can gain attention by boasting of their gold medals and trophies, but on the flip side, a cult maker may not want to tell their dedicated customers their latest chardonnay scored just 14 points!! It happened to one of our iconic winegrowers and he’s never entered a wine show since.